CLIENT
The GoodGuys Rod & Custom Association has kept American car culture alive since 1983. With a deep respect for classic cars, GoodGuys promotes and produces timeless, dynamic automotive events. Their shows lay the foundation for communities built on shared admiration for design, engineering, and creativity. Bringing together enthusiasts, collectors, and families for an unforgettable experience.
EXECUTION
The design process for GoodGuys focused on sticking to what they do best. Strong lines and soft corners set the tone—bold, confident, and smooth. Pops of color pay homage to original automotive palettes, keeping tradition alive. Every element was carefully crafted to echo the brand’s mission: bringing people together with cool cars, cool people, and good times.
